2+ Million Indians to Tune into Belfast and Northern Ireland

21 Jun 2013

Belfast and Northern Ireland are set to be the focus of a popular food and travel programme in India later this year. Tourism Ireland arranged for Will Travel for Food, an award-winning show on NDTV 24x7, a major news television channel in India, to film in the city this week. The programme offers viewers the chance to discover new and exciting places to visit around the world and to learn all about local food and different places to eat. 

Filming took place in Belfast, with presenter Aneesha Baig introducing viewers to the city’s latest icon, Titanic Belfast, before taking them on a journey to discover some of the gourmet and quirky delights of the city – including Café Conor, a modern bistro café near the Ulster Museum, and the oldest ‘chippy in town’, Long’s Fish & Chips. Aneesha was also filmed enjoying dinner on board the Belfast Barge, listening to stories of the city’s colourful maritime and industrial past.

After overnighting at Malmaison Belfast, Aneesha travelled through the beautiful Co Down countryside to Glassdrumman Lodge near Annalong, to meet with chef Jonny Hall for a lesson on how to make Irish bread. The itinerary for the TV crew was designed by the Northern Ireland Tourist Board.

Huzan Fraser, Tourism Ireland India, said: “We are delighted that NDTV chose to film in Northern Ireland. It is a wonderful opportunity to showcase some of the many things to do and see in Northern Ireland, and to highlight the array of fine food available, to an audience of over two million people – or prospective holidaymakers – in India. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films in Northern Ireland and elsewhere around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting Northern Ireland in India.”

Introducing Titanic Belfast to an audience of over two million in India is presenter Aneesha Baig (left) and NDTV film crew, Sanjay Mandal (standing) and Jasmine Makujina.


Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.



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