2+ Million Indian Travellers to Tune in to Ireland

24 Jun 2013

Images of Ireland will be seen by over two million people across India later this year, after scenes for a popular food and travel TV show, Will Travel for Food, were filmed here – courtesy of Tourism Ireland and Fáilte Ireland. The resulting programme will air to over two million TV viewers around India later this year on NDTV 24x7, a major news TV channel in India.

A TV crew from NDTV 24x7 travelled here over the weekend, to capture footage at various locations for the award-winning show. They visited BrookLodge and Macreddin Village in Co Wicklow, where they filmed scenes at The Strawberry Tree restaurant – the only certified organic restaurant in Ireland – and interviewed top chef Evan Doyle. Their itinerary also included a visit to the Baileys Farm in Tinahely. Then it was on to Dublin, where they filmed the “Art Tea” at the Merrion Hotel, as well as music and dancing at the Irish House Party on Francis Street and the making of Boxty at Gallagher’s Boxty House in Temple Bar. In the west of Ireland, they will visit the famous Morans Oyster Cottage near Kilcolgan and Ard Bia at Nimmos restaurant in Galway city. They will also film a baking demo at Bunratty Folk Park in Co Clare.

Huzan Fraser, Tourism Ireland India, said: “We are delighted that NDTV chose to film in Ireland. It is a wonderful opportunity to showcase our world-class cuisine and some of the many things to see and do in Ireland to a huge audience of potential holidaymakers around India. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a really great way of promoting Ireland in India, helping to inspire travellers to come and experience the destination for themselves.”

Evan Doyle, chef at The Strawberry Tree restaurant in BrookLodge, with Aneesha Baig, presenter of Indian TV show Will Travel for Food (second left); also pictured are the film crew, Sanjay Mandal and Jasmine Makujina.


Further media information:
Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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