180 Million People Worldwide to Tune in to Dublin

10 Oct 2013

Images of Dublin will be beamed into the homes of an estimated 180 million people around the world later this year, following the visit of renowned TV show ‘Waterfront Cities of the World’.

This is the fourth season of the popular documentary series, which airs in approximately 110 countries – including Canada, France, Germany, Spain, Italy, Australia, Hong Kong, Russia, Brazil and India – and which, in the past, has featured cities like New York, Venice, Buenos Aires, Melbourne and Cape Town. The crew – invited to film here by Tourism Ireland and Fáilte Ireland – captured footage around the city, including in Granby Park in the inner city, along the quays, on Sandymount Strand and in Portobello. The special Dublin episode, which will broadcast later this year, will focus on our culture, arts, literature and Gaelic games; it will also look at the history and development of the city, its architecture, as well as today’s multi-cultural Dublin.

Jayne Shackleford, Tourism Ireland Canada, said: “We are absolutely delighted that ‘Waterfront Cities of the World’ agreed to film an episode in Dublin. It’s a fantastic opportunity to highlight and showcase some of the very best of what the city has to offer to a huge worldwide audience. Waterfront Cities is a hugely popular TV documentary and the Dublin episode will be seen by an estimated 180 million viewers – or potential holidaymakers – around the globe.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme.  This was the fifth television crew invited to film here by Tourism Ireland in Canada, over the last six weeks (the others include crews from Fins & Skins, Canada AM, Occupation Double and Rebel Cook) – capturing footage and filming here for programmes which will be seen by a combined Canadian and worldwide audience of some 234 million people.


Cameraman François Messier-Rheault (right) filming presenter Sophie Fouron and food critic Leslie Williams in Portobello, Dublin, for ‘Waterfront Cities of the World’.

-ENDS-

Further media information:
Brian Swift, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• The Gathering Ireland 2013 is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has had an extensive programme of promotions under way to highlight The Gathering Ireland 2013 around the world, working closely with the ‘Gathering’ project team.

 

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