1 Million Australians to See Images of Northern Ireland on Popular TV Show

11 Jun 2013

Images of Annalong and Northern Ireland will be seen by about one million TV viewers across Australia later this year, after scenes for a popular television show were filmed here – courtesy of Tourism Ireland and the Northern Ireland Tourist Board.

A TV crew travelled here last week to shoot scenes for a special episode of a popular travel programme, called The Gurus Explore. Footage was captured at various locations around Northern Ireland for the show – which will include the Mountains of Mourne, the Mourne Food Cycle Trail and a stop off at Glassdrumman Lodge where they met chef and co-owner, Jonathan Hall. The crew also spent a couple of days in Belfast, where they took in a paranormal tour of Crumlin Road Gaol and a visit to Titanic Belfast, before trying their hand at ‘zorbing’ at Jungle NI in Moneymore. The resulting programme will be broadcast to around one million TV viewers later this year on Nine Network Australia and HD TV station GEM.

Diane Butler, Tourism Ireland’s manager in Australia, said: “We are delighted that Nine Network has chosen to film scenes here for these two popular TV programmes. It is a wonderful opportunity to highlight the many things to see and do here, including our wonderful fresh food, to a huge audience in Australia. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around Northern Ireland and the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting Northern Ireland in Australia, helping to inspire prospective holidaymakers ‘down under’ to come and experience the destination for themselves.”


Filming at Glassdrumman Lodge, Co Down, is chef and co-owner Jonathan Hall (centre) with Australian TV presenters Trevor Cochrane and Kim Syrus. Also pictured are Adam Brown (cameraman) and sound engineer Tim Williams (sound engineer).

-ENDS-

Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.

 

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