Images of Ireland will be seen by about one million TV viewers across Australia later this year, after scenes for two popular television shows were filmed here – courtesy of Tourism Ireland and Fáilte Ireland.
A TV crew travelled here last week to shoot scenes for a special, Irish-themed episode of a popular travel programme, called The Gurus Explore. Footage was captured at various locations around Dublin for the show – which will include a hurling match at Na Fianna GAA Club in Glasnevin and a bodhrán lesson with All-Ireland bodhrán champion Ciarán Mag Uidhir. The crew also filmed in Co Louth – including a cookery demonstration at Ghan House and Cookery School and a ‘Leprechaun Hunt’ in Carlingford with local ‘Leprechaun Whisperer’ Kevin Woods. The resulting programme will be broadcast to around one million TV viewers later this year on Nine Network Australia and HD TV station GEM.
During their time here, the crew also filmed at Bloom 2013 in the Phoenix Park in Dublin for an episode of the popular gardening TV show, The Garden Gurus. That show will air in August to gardening fans – and potential holidaymakers – around Australia; and two articles on Bloom will also be included in The Garden Guru Magazine, which has a readership of around 144,000 people.
Diane Butler, Tourism Ireland’s manager in Australia, said: “We are delighted that Nine Network has chosen to film scenes here for these two popular TV programmes. It is a wonderful opportunity to highlight the many things to see and do here, including our superb gardens, to a huge audience in Australia. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of travel and lifestyle programmes and films around the island of Ireland. The publicity value of a TV programme like this is incalculable – it is a great way of promoting the island of Ireland in Australia, helping to inspire prospective holidaymakers ‘down under’ to come and experience the destination for themselves.”
Filming at Bloom 2013 in the Phoenix Park in Dublin, for the popular Australian gardening TV programme The Garden Gurus, are the show’s hosts Kim Syrus (right) and Trevor Cochrane.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.