1.4 Million Canadians Will Tune in to Ireland

04 Oct 2013

 A crew from Canada’s favourite breakfast television show, Canada AM, was in Ireland this week, to capture footage in Dublin, Wicklow and Cork – which will air to an audience of about 1.4 million people across Canada in 2014.

Two of Canada’s best-known celebrity gardeners, Mark Cullen and Denis Flanagan recorded segments for Canada AM and researched some of our wonderful gardens for articles they are writing for the Toronto Star newspaper and Landscape Ontario magazine, as well as for Canadablooms.com.

Their action-packed itinerary, designed by Fáilte Ireland, included interviews with Helen Dillon at the Dillon Garden in Ranelagh, Dublin; and with Darina Allen at Ballymaloe Cookery School in Co Cork. They filmed at Powerscourt House and Gardens and at Mount Usher in Co Wicklow; and also visited Fota House, Arboretum and Gardens, Charles Fort in Kinsale, Glebe Gardens in Baltimore, Bantry House and Gardens and Garnish Island. They played golf in Killarney, on the Mahony’s Point course; and at the K Club, on the Palmer course.

Jayne Shackleford, Tourism Ireland Canada, said: “We are absolutely delighted that Canada AM agreed to film in Ireland. It’s a tremendous opportunity to showcase some of the very best of what we have to offer to a huge Canadian audience. Canada AM is the most popular morning TV show here in Canada and the segments filmed in Cork will be seen by an estimated 1.4 million viewers.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Ireland are a key element of that programme. In 2012, there were over 1,400 media visits to the island of Ireland, which helped to generate articles and broadcasts around the globe worth about €50 million in equivalent advertising value.


Cameraman Jason O’Reilly films well-known Canadian gardeners Mark Cullen (second left) and Denis Flanagan, as they interview Darina Allen, at Ballymaloe Cookery School, for Canada AM.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, 7.4 million overseas visitors came to the island of Ireland, delivering revenue of €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.

 

 

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