Over 500,000 Dutch TV viewers will be tuning in to see a special programme about gardens in Northern Ireland later this year. A crew from a popular gardening programme, called Robs Grote Tuinverbouwing (meaning ‘Rob’s Big Garden Design’), which airs on national Dutch TV station SBS 6, spent four days (in glorious sunshine!) filming various well-known gardens around Northern Ireland.
Invited here by Tourism Ireland and following an itinerary devised by the Northern Ireland Tourist Board, the TV crew filmed at Benvarden Garden near Dervock in Co Antrim, the walled garden at Glenarm Castle, the organic Kilcoan Garden at Larne, Ballyrobert Cottage Garden near Ballyclare, the Rose Gardens at Sir Thomas and Lady Dixon Park in Belfast and at Greyabbey House and Gardens on the shores of Strangford Lough.
The resulting footage will showcase the superb gardens in Northern Ireland to a large audience of about 500,000 potential Dutch holidaymakers.
Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “We are delighted that SBS 6 has chosen to film an episode of this popular TV programme in Northern Ireland. Exposure on TV programmes like this is very important, helping to showcase the superb gardens and tourism product on offer in Northern Ireland to hundreds of thousands of potential Dutch holidaymakers. Tourism Ireland has a busy promotional programme under way in the Netherlands for 2013, to grow visitor numbers from this market. We are highlighting compelling reasons to visit Northern Ireland, with messages of friendliness, the great variety of things to do and see, spectacular scenery, as well as the many events and festivals taking place including the year-long programme for Derry~Londonderry UK City of Culture 2013.”
Rob Verlinden, presenter of ‘Robs Grote Tuinverbouwing’ (left), with Hugh Montgomery, Benvarden House, Dervock, during filming for a Dutch TV gardening programme.
Further media information:
Elaine Moore/Clair Balmer, Tourism Ireland
Tel: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland, delivering revenue of £368 million.
• Tourism Ireland’s international website is ireland.com, which is rolling out in 11 different language versions for 30+ markets around the world this year.