‘Reeling in’ Tourists in Germany

22 Jan 2013

Angling specialists and tourism operators from around the island of Ireland travelled to Germany recently to attend two specialist angling fairs.

The first stop was ‘Angeln’ – a three-day fishing fair in Duisburg, in the Rhine-Ruhr region of western Germany. Focusing mainly on game, sea and pike angling, with a strong fly-fishing component, the fair attracts about 20,000 visitors – including influential travel agents and tour operators who specialise in angling holidays overseas, many thousands of fishing enthusiasts from the northern half of Germany, as well as Dutch anglers (given the proximity of Duisburg to the Netherlands), all looking for ideas and suggestions for their next fishing break or holiday destination.

Then it was on to Augsburg, in the Bavarian region of southern Germany, to take part in ‘Jagen und Fischen’, a specialist angling and hunting fair – targeting fishing enthusiasts from southern Germany, Austria, Switzerland and Italy.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Germany is the largest outbound travel market in the world and the third-largest source of overseas visitors to the island of Ireland. Tourism Ireland is rolling out an extensive programme of promotional activity for 2013 – to build on the growth in German visitor numbers in 2012. Fishing is very popular here in Germany and is just one of the activities we are promoting, showcasing Co Cork and Ireland as a fantastic fishing and holiday destination.”

Babs Kijewski, a well-known female angler in Germany (front, centre) at Angeln in Duisburg, with Kevin Lyons, Melview Lodge, Co Longford; Markus Müller, Inland Fisheries Ireland; Bodo Funke, Angling Services Ireland; Kevin Murphy, Bellavista Angling Services, Cobh; Sonja Fischer, Tourism Ireland; and Tom Cowan, representing the Department of Culture, Arts and Leisure, Northern Ireland.

Further media information:
Jasmine O’Brien,
Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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