‘Reeling In’ 50 Million TV Viewers for Ireland

10 Sep 2013

The K Club, Delphi Mountain Resort and Connemara will be seen by an estimated 50 million TV viewers across North America next year. A TV crew, filming for a hugely popular programme called Fins and Skins, was in Ireland recently, as guests of Tourism Ireland and Fáilte Ireland.
Fins and Skins is a travel adventure series, which features the top fishing and golf destinations around the world. It airs on TSN (The Sports Network) and TSN2 in Canada and on FOX television across the US. As well as the TV show, the Fins and Skins group also includes an online and print publication, with a combined reach of over 50 million people – or potential Canadian and US holidaymakers.

In Connemara, a local ghillie accompanied the TV crew to film the Delphi system and the Killary fjord, where they sampled fresh oysters and shellfish; they also spent several hours filming the Connemara landscape. Then it was on to the K Club, where they filmed some of the signature golf holes and the pro in action, as well as some of the other activities on offer at the K Club like horse-riding, clay pigeon shooting and falconry. They also interviewed Senator Éamonn Coughlan who played golf with Henry Waszczuk, the well-known host of Fins and Skins.

Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “Fins and Skins is hugely popular, so the episode filmed here will be a fantastic way to spread the good news about Ireland, and some of the many things to see and do here, to a huge audience of millions of viewers. TV and film are recognised as strong influencers for prospective holidaymakers and we regularly work with overseas TV and production companies to facilitate the making of travel and lifestyle programmes and films in Ireland. The publicity value of a TV show like this is incalculable – it is a great way of promoting our tourism product to a large audience in Canada and the US.”

Henry Waszczuk, host of the Fins and Skins travel adventure series (right), with a ghillie, during filming in Connemara.


Further media information:
Brian Swift, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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