‘Drive’ to Woo British Tourists

19 Sep 2013

Several tourism organisations from around the island of Ireland joined Tourism Ireland at The Goodwood Revival, which took place recently in Chichester, in southern England.

The Goodwood Revival is one of the largest vintage car festival events in Great Britain. It attracts about 150,000 visitors each year, offering a fantastic platform to spread the good news about car touring holidays around the island of Ireland.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Great Britain is the island of Ireland’s largest tourism market and Tourism Ireland is actively promoting longer-stay holidays in the GB market, encouraging people to come and discover Ireland by car. Those visitors who prefer to use a car on holidays tend to stay longer, spend more and are more likely to visit more than one region.

“Our attendance at this year’s Goodwood Revival event was a wonderful opportunity to highlight our driving routes like the Grand Tour of Kildare and Wicklow; the Causeway Coastal Route; and the Wild Atlantic Way – Ireland’s first long-distance driving route, stretching from the Inishowen Peninsula in Co Donegal to Kinsale in Co Cork, which will offer our visitors from Britain and elsewhere around the world an opportunity to discover the west coast.”

Tourism Ireland will also highlight car touring holidays in Ireland at the Classic Motor Show in Birmingham in November – the most popular car exhibition in GB.

Jason Powell, Causeway Coast & Glens; Claire Hickey, The Grand Tour Wicklow/Kildare; Lord March, Earl of Goodwood; Carmel Flynn, Parknasilla Resort & Spa, Co Kerry; Margaret Mellor, Tourism Ireland; and Joe O’Flynn, Ireland’s Blue Book, on the Tourism Ireland stand at The Goodwood Revival.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2012, an estimated 7.27 million overseas visitors came to the island of Ireland, delivering revenue of approximately €3.51 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.ireland.com, currently rolling out in 11 different language versions for over 30 individual markets around the world.
• ‘The Gathering Ireland 2013’ is Ireland’s biggest ever tourism initiative, consisting of a year-long programme of festivals, events and gatherings in every part of the country; Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world, working closely with the ‘Gathering’ project team.


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