An innovative, live blogging event from inside the new Titanic Belfast will allow hundreds of thousands of potential GB and European visitors a chance to experience the iconic new attraction – online – before members of the public actually get to step through the doors. This sneak preview – a world first for a visitor attraction – is being organised by Tourism Ireland one full day in advance of the official opening, as part of the countdown to the highly anticipated opening of the iconic new attraction.
At 11:00 am on Friday 30 March, six bloggers will enter Titanic Belfast and will blog live – in English, French, German, Spanish, Italian and Dutch – for two hours on www.discoverireland.com. The bloggers will be amongst the first people in the world to see inside the newly-completed Titanic Belfast in all its glory. Tourism Ireland’s online followers and fans will not only enjoy this ‘sneak peak’, they will also be able to engage in ‘real time’ with the bloggers – who will answer questions immediately online, sharing photos and video footage from inside the building to bring the Titanic story to life. The ‘grand finale’ of the online launch will be a three-minute – speedy – virtual tour through Titanic Belfast, as seen through the eyes of the first-time visitor.
Mark Henry, Tourism Ireland’s central marketing director, said: “People at home sometimes underestimate the huge interest in the Titanic story around the world and the exceptional opportunity that the launch of Titanic Belfast offers to put Belfast, and Northern Ireland, centre stage in the weeks and months ahead. Our Titanic promotions around the globe are capitalising on this interest in Titanic, building the recognition of Belfast as home of the famous ship. Our innovative, online event on Friday will help generate excitement about Titanic Belfast in Great Britain and Mainland Europe and encourage our online audience to book their trip to Belfast now and to come and see it for themselves in 2012.”
Tourism Ireland is highlighting the online launch to its 700,000 Facebook fans around the globe right now, encouraging them to tune in to the big event on 30 March. Given that each of the fans has an average of 200 friends, Tourism Ireland’s Titanic promotions could be seen online by a potential audience of 140 million people around the globe.
Mark Henry continued: “Tourism Ireland’s Titanic promotions are part of a global investment programme highlighting Titanic Belfast, and the city’s links with the famous ship, that will reach over 100 million consumers this year. We are working hard to confidently put Northern Ireland on the global stage in a completely new way, to capture and hold the focus on us for all the most positive reasons. We are telling people around the world that, with the opening of Titanic Belfast and the new Giant’s Causeway Centre, the Irish Open taking place at Royal Portrush and the Peace One Day Concert in Londonderry, there never has been a better year to visit Northern Ireland.”
In advance of the online launch on 30 March, Tourism Ireland has put an extensive ad campaign in place on Facebook, to raise awareness and encourage its 700,000 fans to tune in on 30 March. These ads are directing fans to a specially-created page on Tourism Ireland’s Facebook pages in GB and Europe, which features a competition and a chance to win a fantastic trip to Belfast in April, to see the MTV ‘Rock the Docks’ gig, the Titanic Light Show and visit the newly-opened Titanic Belfast.
Model Nicola Haughey at the launch of Tourism Ireland’s innovative, live blogging event, which will take place from inside the new Titanic Belfast building on Friday (30 March).
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.