Emirates’ inaugural flight from Dubai to Dublin earlier this week brought a group of 14 Indian business and travel journalists to Ireland, as guests of Tourism Ireland and the Dublin Airport Authority (DAA). The aim of the visit was to highlight the new route and the excellent connectivity with Dublin from India and to showcase Ireland as an ideal location for shooting Bollywood films; it also allowed the journalists to experience at first-hand what Ireland has to offer Indian holidaymakers. During their time here, the group spent time in Co Wicklow, enjoying visits to Glendalough and Powerscourt.
The new Emirates route from Dubai provides a very welcome boost for tourism from a number of markets, including the Middle East and other long-haul markets like India. The airline flies from ten Indian cities via Dubai, opening up the potential for increased tourism business for Ireland from India. Commenting on the visit of the Indian journalists, Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “The new service greatly enhances our connectivity from vital new and emerging markets like India and China, as well as from the Middle East, Australia and New Zealand. We have worked closely through co-operative marketing programmes with Emirates and Dublin Airport to help secure and drive demand for this new route and this activity will continue in the months ahead.
“Tourism Ireland is delighted to welcome this influential group of journalists from India to Wicklow and Ireland. Fact-finding visits like this are very important; they are a cost-effective way for us to get positive exposure for the island of Ireland through the media in India, showcasing our tourism product to a wide audience of potential holidaymakers. Tourism Ireland has a busy promotional programme in place for 2012 in India, where raising awareness of the island of Ireland as a holiday destination is the first step in a longer-term campaign to attract more visitors. We have also been liaising closely with the Irish Film Board and Northern Ireland Screen in recent years, to attract and facilitate film-making in Ireland and to further exploit the marketing potential of TV and film productions locating here.”
The influential group of journalists included representatives from The Times of India, The Hindu Business Line, the Indian Express, the Financial Express, the Economic Times and Go Now travel magazine.
Indian journalists visited Glendalough, Co Wicklow during their fact-finding visit to Ireland.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• By the end of 2011, almost 7.4 million overseas visitors will have come to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.