A travel feature about Waterford has won an award at the prestigious 2012 Cathay Pacific Travel Media Awards in Auckland, New Zealand.
The winning article – a double-page spread titled “Crystal Clear in Waterford” – was written by author and freelance writer Pamela Wade, who travelled to Ireland on an advance fact-finding trip as a guest of Tourism Ireland and Fáilte Ireland. Wade took the top spot in the category “best travel story about Britain and/or Ireland”. The article appeared last October in the travel supplement of The Christchurch Press, describing great holiday ideas for Waterford to its 227,000 readers – or potential New Zealand holidaymakers.
Congratulating writer Pamela Wade, Darragh Walshe, Tourism Ireland New Zealand, said: “Congratulations to Pamela Wade on her wonderful article about Waterford, which helped bring the city and the South East to the attention of hundreds of thousands of people here in New Zealand. And, her win at the Cathay Pacific Travel Media Awards last week focused the attention of the journalists who attended the event once again on Waterford, and Ireland, and all we have to offer potential holidaymakers from this part of the world. Tourism Ireland has a busy publicity programme under way for 2012, working with a number of key print, broadcast and online journalists here in New Zealand.”
The Cathay Pacific Travel Media and Travel Book awards are organised annually to celebrate excellence in travel writing and photography. This year’s event was attended by leading travel writers and photographers, as well as the editors of all the major newspapers and magazines in New Zealand.
Please click here to read the full article
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.