Representatives from Waterford County Council who were in New York over the St Patrick’s Day period met with senior executives from Tourism Ireland in New York. They were briefed on Tourism Ireland’s extensive promotional programme for 2012, which is in full swing right now.
Alison Metcalfe, Tourism Ireland’s vice president of marketing in the United States, said: “North America is a critically important market for tourism to the island of Ireland, second only to Britain in terms of visitor numbers. 2011 was one of the strongest years ever for tourism to Ireland from the United States and Tourism Ireland is aiming to make 2012 our best year ever! We are undertaking strong campaigns in the US, which are highlighting great value and urging consumers to ‘jump into Ireland’ and to include Ireland in their vacation plans for 2012. In our promotions, we promise potential visitors an experience that will be unique, full of engagement and great fun. With great access and attractive on-the-ground offers, we believe the island of Ireland is well positioned to deliver what an American holidaymaker wants.”
Liam Brazil, Waterford County Mayor; Orla Carey, Tourism Ireland; Denis McCarthy, Waterford County Manager; and Eileen Power and Justin Ryan, both Tourism Ireland, in the Tourism Ireland office in New York.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.