Tourism Ireland has joined forces with celebrity TV chef Paul Rankin and Irwin’s Bakery for a promotion with a difference to highlight next month’s Irish Open at Royal Portrush to golfers across Great Britain.
The special promotion is under way right now, with a competition running on a massive 1.75 million packs of Rankin Selection soda breads in Sainsbury’s, Tesco and Waitrose supermarkets right around GB. Golf enthusiasts have the chance to win a fantastic trip to the Irish Open and see our Major winners – Rory McIlroy, Darren Clarke and Graeme McDowell – in action at home in Northern Ireland.
This promotion is just one element of Tourism Ireland’s exceptionally busy promotional programme in the run-up to the Irish Open, to highlight the tournament and to boost the number of golf visitors from Great Britain and other important golf markets around the world. The organisation is urging golf fans to come and attend the Irish Open – and then to extend their trip and try out some of the other fantastic golf courses that Northern Ireland has to offer.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “This competition is a great way for us to promote the Irish Open and to get the message out there that Northern Ireland is a top golf destination. The Irish Open is a wonderful opportunity to put Northern Ireland in the spotlight and we are working to capitalise on the potential of this prestigious sporting event. Our message is that a golfing holiday in Northern Ireland is much more than a round of 18 holes – the combination of our world-class golf and our fantastic hospitality plays a key role in attracting golfers to come here.”
David Boyce, Tourism Ireland, with celebrity chef Paul Rankin at the launch of a new Irish Open promotion, offering golfers across GB the chance to win a ‘dream trip’ to next month’s Irish Open at Royal Portrush.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.