Welcoming the news that the VAT rate of 9% for tourism services will remain in place until the end of 2013, Niall Gibbons, Tourism Ireland chief executive, said: “Value for money is a key message in our advertising and promotions around the globe and the announcement today by Minister Varadkar that the special 9% VAT rate for tourism and hospitality services will be maintained until the end of 2013 is good news indeed.
“In recent years, perceptions of the value available here, among overseas consumers, have improved; and we know that a recent survey by Hotels.com showed that our hotels offer some of the best value in Europe. Tourism Ireland is placing significant emphasis on value, to drive home to potential holidaymakers everywhere our message about the superb range of offers and value available in Ireland.”
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 90275
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.