Welcoming Terry and Oorlagh George back home to Northern Ireland – fresh from their fantastic win at this year’s Academy Awards in Hollywood – Aubrey Irwin, Tourism Ireland’s head of Northern Ireland, said: “Tourism Ireland was absolutely delighted at the success of The Shore in this year’s Oscars. We were very pleased to support the film, together with Northern Ireland Screen, which showcases the beautiful Co Down coastline to audiences everywhere. Success like this will help Tourism Ireland to leverage more positive exposure for Northern Ireland in our promotions around the world and we will be working hard to capitalise on the positive publicity for Co Down and Northern Ireland. We have no doubt that when people see this film, they will want to come to Northern Ireland and see the beautiful landscape for themselves.”
TV and film are recognised as strong influencers on prospective visitors and Tourism Ireland has been liaising closely in recent years with Northern Ireland Screen, as well as with film and TV producers, to maximise promotional opportunities for Northern Ireland as a holiday destination and to ensure the character of our landscapes is highlighted and conveyed globally. Tourism Ireland in Great Britain is capitalising on the wonderful exposure of the Oscar-winning film, highlighting the beautiful scenery of the Co Down coast to potential British holidaymakers, on its website. The site includes a Q&A with writer and director Terry George; the interview can be viewed at http://www.discoverireland.com/gb/campaigns/the_shore/
Terry and Oorlagh George flew home to Northern Ireland from Los Angeles via Newark, on the United/Continental direct flight to Belfast. As an island destination, direct, convenient and competitive access services are critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with United/Continental, as well as other airlines and sea carriers, airports and ferry ports, to drive demand for routes to Northern Ireland and the island of Ireland.
Tourism Ireland's Aubrey Irwin (left) at Belfast International Airport with Oscar winner Terry George.
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.