Tourism Ireland Welcomes Growth of +20% in Overseas Tourism Revenue and +4% Growth in Overseas Visitor Numbers to Northern Ireland for 2011

12 Apr 2012

Welcoming the figures announced today for overseas visitors to Northern Ireland for 2011, Niall Gibbons, chief executive of Tourism Ireland, said: “The growth of +20% in revenue (to £368 million) generated by overseas visitors to Northern Ireland in 2011 and the increase of +4% in visitor numbers for 2011 (to almost 1.5 million visitors) is welcome news indeed for everyone in the tourism industry in Northern Ireland.” 

Niall Gibbons continued: “2012 is shaping up to be a fantastic year for tourism to Northern Ireland. Tourism Ireland is rolling out the most extensive programme of promotional activity ever undertaken for Northern Ireland around the globe. Our ni2012 promotions will reach over 100 million people – or potential holidaymakers – this year. The hugely successful opening of Titanic Belfast has already helped to generate massive worldwide publicity for Belfast and for Northern Ireland – with millions of people everywhere seeing or reading about it in high profile media outlets like the LA Times, the Washington Times, Huffington Post, CBS News, Sky News, to name but a few. With other upcoming events like the Irish Open at Royal Portrush, the Peace One Day concert, as well as the completion of the Giant’s Causeway Visitor Centre this summer, we are telling people everywhere that there has never been a better time to come and visit Northern Ireland.”


Further media information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260   Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.48 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2011, attracted almost 12 million unique visitors.


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