Tourism Ireland Congratulates The Shore

27 Feb 2012

Congratulating Terry and Oorlagh George, as well as all of the cast and crew of The Shore, Niall Gibbons, chief executive of Tourism Ireland, said: “Tourism Ireland is delighted at the success of The Shore in the Short Film category (Live Action) in this year’s Oscars. It is fantastic recognition for the work of Terry George, the actors and support teams from Northern Ireland who worked on the film and, of course, for the setting itself.”

TV and film are recognised as strong influencers on prospective visitors and Tourism Ireland has been liaising closely in recent years with Northern Ireland Screen, as well as film and TV producers, to maximise promotional opportunities for Northern Ireland as a holiday destination and to ensure the character of our landscapes is highlighted and conveyed globally. Niall Gibbons continued: “Tourism Ireland was delighted to support The Shore. Success like this will help us to leverage more positive exposure for Northern Ireland in our markets around the world and we will exploit every opportunity to encourage more people than ever to visit Co Down and Northern Ireland. People will see this film and feel they want to visit that place.”

Tourism Ireland in GB is capitalising on this wonderful exposure of the Oscar-winning film, highlighting the beautiful scenery of the Co Down coast to potential British holidaymakers, on its website. The site includes a Q&A with writer and director Terry George.


Further media information: 
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260   Mob:  07766 527719

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent.  In 2010 attracted almost 12 million unique visitors.



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