The Harbour Hotel in Galway was the venue for the board meeting of Tourism Ireland this week. The board members took the opportunity when they were in the city to meet with local tourism operators, to discuss the 2012 tourism season and the extensive promotional programme which Tourism Ireland is rolling out across the globe right now.
Niall Gibbons, chief executive of Tourism Ireland, said that the meeting in Galway afforded him and the board members of Tourism Ireland a valuable opportunity to meet with local people working in tourism in Galway. He said: “We are delighted to be in Galway for our board meeting and to have this chance to meet with people working at the coalface in the tourism industry. The global economic landscape has certainly presented a challenging environment for travel and tourism but our tourism industry and travel trade partners are generally quite positive about quarters two and three – with reports of enquiries and advance bookings being well up on this time last year.
“Our extensive marketing campaign is in full swing across the world and we are working closely with our tourism partners to deliver growth in 2012. The recent drop in value of the euro against both sterling and the US dollar means that – combined with the better value now available on the ground in Ireland – the cost of a holiday here is more attractive for British and American visitors than it has been for some time. In addition, some high profile events over the coming months – like the final of the Volvo Ocean Race here in Galway – promise to deliver many thousands of international visitors over the coming months. Our promotions are urging people to come and ‘jump into Ireland’, highlighting the great value on offer as well as compelling reasons to visit.”
Paul Gill, Claregalway Hotel and Galway Chair of the Irish Hotels Federation; Declan Dooley, Galway Chamber of Commerce; Niall Gibbons, Tourism Ireland; and John Killeen, Let’s Do It Global, before the Tourism Ireland board meeting in Galway.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Note to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.