The agents – all representatives of top-producing American travel companies like Ensemble, Virtuoso, Signature Vacations and American Express – are here on a fact-finding trip and to attend a B2B workshop with over 120 tourism providers from across the island in Kilkenny, where they heard about the exciting programme of events in the pipeline for ‘The Gathering Ireland 2013’. As well as directly targeting the Diaspora and those with a connection to Ireland right around the US, Tourism Ireland is also working closely with influential travel agents, so that they will encourage their clients to come here next year to enjoy the festivals and events of ‘The Gathering’.
The travel agents had an extremely busy schedule and their itineraries included Co Clare, where they visited Bunratty Castle and Folk Park, the Cliffs of Moher and the Burren Smokehouse; Galway city and Connemara, including a tour of Kylemore Abbey and Walled Gardens; Clonmacnoise in Co Offaly and Emo Court in Co Laois; Co Wexford, including a tour of the Dunbrody Famine Ship; the House of Waterford Crystal and the Rock of Cashel; Slane Castle and the Brú na Bóinne visitor centre in Co Meath; as well as the Guinness Storehouse and Taylor’s Three Rock in Dublin.
Alison Metcalfe, Tourism Ireland’s Vice-President of Marketing in the United States, said: “We are delighted that so many of these influential travel agents took the time out of their busy schedules to come and visit Ireland. Familiarisation visits such as these are extremely important as the travel agents get to experience at first-hand the wealth of things to see and do here for American holidaymakers. Our aim is that when they return to the US they are better equipped to advise their clients about Ireland when planning and booking their holidays.
“The agents’ visit was also a valuable opportunity to highlight ‘The Gathering Ireland 2013’ and the fantastic programme of events planned for next year. This autumn, Tourism Ireland will roll out a major programme of promotions in the US, and elsewhere around the world, to highlight ‘The Gathering Ireland 2013’. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to come home next year, as well as to the many others who feel linked by friendship, business or education and to those who simply hold an affection for what Ireland has given to the world. We are also calling on expatriates and those with an affinity for Ireland to get involved and organise their own ‘Gathering’ events in Ireland next year.”
US travel agents in the grounds of Castle Durrow Co Laois, with Virginia Goff, Tourism Ireland (front, third left)
US travel agents at the Dunbrody Famine Ship in New Ross, Co Wexford, with Hillarie McGuinness, Tourism Ireland (fourth right)
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The Gathering Ireland 2013’ this autumn, in the United States, GB, Australia and other markets, working closely with the ‘Gathering’ project team.