A group of leading French travel writers visited Cobh last week, as part of a Titanic-themed fact-finding trip to Ireland. Representing various publications with a combined circulation of almost 1.5 million, they were here to explore Cobh’s connections with the famous ship. The journalists, who sailed from Roscoff with Brittany Ferries, were invited here by Tourism Ireland, in conjunction with Fáilte Ireland.
With the 100-year anniversary of the maiden voyage of Titanic in April, Tourism Ireland is highlighting Cobh in its promotions around the world, reminding people about the famous ship’s association with the town as its last port-of-call. The journalists enjoyed the Titanic Trail Tour with historian Michael Martin; the Queenstown Story at Cobh Heritage Centre; and visited the Titanic Experience Cobh in the original White Star Line building.
Billy Condon, Tourism Ireland’s manager in Southern Europe, said: “Tourism Ireland is delighted to welcome this group of French travel writers to Cobh and to Ireland. As the last port-of-call for Titanic, the 100-year anniversary is an excellent opportunity for us to highlight Cobh to a wide audience of potential French holidaymakers. Our aim is to capitalise on the huge interest that exists among people in Titanic, reminding potential holidaymakers in France about the ship’s connection with Cobh and encouraging them to come and find out more about the Titanic story.
“Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in France. The articles these journalists will write about Cobh will reach an estimated 1.5 million readers in France. It is now easier than ever to get to the island of Ireland from all regions of France and Tourism Ireland, together with our industry partners, is pulling out all the stops to convey the message that there has never been a better time to visit.”
While the island of Ireland holds strong appeal in the French market – with over 400,000 French visitors coming here in 2011 – Tourism Ireland plans to deliver even stronger growth in the coming years.
French travel writers at Titanic Experience Cobh, with Anne Zemmour, Tourism Ireland (second from left); Danièle Ollivier (fourth from left) and Jean-Claude Georget (third from right), both Brittany Ferries; and historian Michael Martin, Titanic Trail (fifth from right).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.