Three influential travel writers from Australia enjoyed a tour of the newly-opened Titanic Belfast last week, as well as a visit to the Titanic Dock and Pump House.
The journalists were invited to Northern Ireland as guests of Tourism Ireland and Etihad Airways, to experience Belfast, its Titanic legacy and maritime heritage at first-hand. Their itinerary, designed by Northern Ireland Tourist Board, also included a visit to Belfast City Hall and a Titanic-themed dinner in Belfast’s Merchant Hotel.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said:“These journalists were delighted to come to Belfast and to have the opportunity to visit the iconic Titanic Belfast and to find out more about the city’s connection with the famous ship. Visits such as this are an excellent opportunity to showcase Belfast and Northern Ireland, as the articles the journalists will write will be read by thousands of potential holidaymakers in Australia.
“The superb programme of new attractions, events and historic anniversaries taking place in Northern Ireland this year, including the opening of the new Giant’s Causeway Visitor Centre, the Irish Open at Royal Portrush and the Peace One Day Concert in Londonderry, presents us with a significant opportunity to deliver a new message to potential visitors about Northern Ireland and to show them why they should choose to come here. Tourism Ireland has a busy programme of promotional activities under way in Australia for 2012, capitalising on this unprecedented opportunity and highlighting the strengths of Northern Ireland – iconic experiences, friendly people and value for money. We are working closely with partners like Etihad Airways to highlight ease of access to the island of Ireland and the great value fares now available.”
Australian travel writers visited Belfast’s Titanic Quarter including (l-r) Roje Adaimy, AAP Sydney; Lee Atkinson, Sun Herald, Sydney; Donna Campbell, Tourism Ireland Australia; and Cathy Wagstaff, Signature Magazine, Sydney; pictured with Titanic guide, Ed Boyd.
Further media information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, 1.5 million overseas visitors came to Northern Ireland (+4% on 2010), delivering revenue of £368 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.