A group of influential journalists from France enjoyed a fact-finding trip to Belfast last week. Representing various leading French print and online publications, the journalists were invited by Tourism Ireland, in conjunction with the Northern Ireland Tourist Board, to research the many things to see and do here for feature stories they are writing about holidays to Northern Ireland.
As well as a ‘sneak preview’ of the new Titanic Belfast building, the group also visited the SS Nomadic and Titanic’s Dock and Pump-House. Leaving Belfast, the itinerary led the journalists on a drive along the spectacular Causeway Coastal Route, with a visit to the Giant’s Causeway and a ‘hard hat’ tour of the new Visitor Centre.
Billy Condon, Tourism Ireland’s Manager for Southern Europe, said: “Visits such as this are an excellent opportunity to showcase the high standard and variety of tourism product on offer in Northern Ireland for potential French visitors. The publicity value of the articles these journalists will write is fantastic – they will be read by thousands of potential holidaymakers around France.
“The superb programme of new attractions, events and historic anniversaries taking place in Northern Ireland this year, including the opening of Titanic Belfast and the new Giant’s Causeway Visitor Centre, presents us with a significant opportunity to deliver a new message to people in France about Northern Ireland and to show them why they should choose to come here. Tourism Ireland’s promotions will capitalise on this unprecedented opportunity and will highlight the strengths of Northern Ireland – iconic experiences, warm, friendly people and value for money.”
Outside the new Titanic Belfast building, which is due to open later this month, are Anne Zemmour, Tourism Ireland France (left), with French journalists Corinne Sadaune, Fanny Schwarcfeld and Catherine Monbreault.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.