Targeting Scottish Holidaymakers for Donegal

02 Jul 2012

A promotional campaign is under way in Glasgow right now, highlighting Donegal to prospective Scottish holidaymakers. The campaign – a joint Tourism Ireland-Loganair initiatve – is running in newspapers and on radio during July, highlighting the wonderful ease of access from Glasgow to Donegal with the Flybe flight (operated by Loganair) which operates six times per week.

The campaign is highlighting the “soaring sea cliffs, deserted white sandy beaches, jaw-dropping landscapes, excellent seafood and quiet cosy pubs” of Donegal. Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Donegal has much that appeals to the Scottish holidaymaker, including dramatic scenery, rich culture and heritage and, above all, friendly and welcoming people. Our promotion is highlighting the ease of access now from Glasgow to Donegal and the fantastic holiday experience on offer in the north west. As part of our ongoing co-operation with key carriers, Tourism Ireland is working with Loganair to maximise the demand for this route and boost tourism to Donegal. As an island destination, direct, convenient and competitive access services are critical to achieving growth in tourism. Tourism Ireland is committed to working with air and sea carriers, airports and other tourism interests to drive demand for this flight, and all other services to Ireland, and to help maintain our vital network of routes and services.”

Tourism Ireland has a busy programme of activity in place right throughout 2012, to grow tourism to the island of Ireland from Scotland and the rest of Great Britain this year.


Print ad running in Glasgow newspapers.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland
087-685 9027

Notes to the editor
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.

 

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