Targeting GB Coach and Group Tours

06 Feb 2012

Tourism operators from around the island of Ireland travelled to London recently, to join Tourism Ireland for ‘Excursions’, an annual group travel show which attracts over 1,000 influential coach and group tour operators from around Great Britain.

The one-day show provided an ideal opportunity for the participating tourism companies to network and do business face-to-face with decision-makers in the important coach and group travel sector. Visitors to the show included coach tour operators, teachers, as well as group travel organisers representing all types of clubs and associations around GB, who are responsible for putting in place the arrangements for holidays and excursions for groups. The objective was to encourage them to introduce the island of Ireland into their programmes or brochures for 2012, or to extend the programmes in which Ireland already features. 

Vanessa Markey, head of Tourism Ireland in Great Britain, said: “Great Britain is our largest and most important tourism market, delivering about 45% of all our overseas visitors. Tourism Ireland has an extensive promotional campaign under way in GB for 2012; our promotions are communicating the island of Ireland as a holiday destination in which people can imagine themselves having a different and distinctive experience from a holiday at home in GB, and therefore one worth making the extra effort to visit. We are placing the spotlight on Ireland as an ideal, convenient and great value holiday destination.”


On the Tourism Ireland stand at Excursions in London were Miriam O’Connell, Tourism Ireland; Gillian Little, National Trust; and Helen Gibson, Mooney Hotel Group.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland         
Tel:   087-685 9027
Email:  sgrace@tourismireland.com

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.4 million overseas visitors came to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.

 

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