Targeting French Tourists in Lyon

08 Mar 2012

Pictured on the Tourism Ireland stand at Mahana, a holiday fair which took place in Lyon (France) last weekend, is Marc Faivre, Tourism Ireland; Rosemary Atangana, B&B Ireland; Gillian Little, The National Trust; and Deirdre Hewetson, Ballynahinch Castle, Connemara.

Mahana Lyon is one of a series of regional holiday promotions taking place in France during 2012, which attracts over 27,000 visitors each year – including influential travel writers, tour operators and travel agents, as well as many thousands of potential holidaymakers living in and around Lyon looking for ideas and suggestions for their next short break or holiday destination.

Tourism Ireland in France is highlighting all the great reasons to visit Galway and Ireland this year – including ease of access, with direct Aer Lingus flights from Lyon to Dublin. Billy Condon, Tourism Ireland’s Manager in Southern Europe, said: “France is fourth largest overseas tourism market. Tourism Ireland has put an ambitious plan in place to increase the number of French holidaymakers by +40% over four years. Our new strategy will create a sense of urgency, to inspire French holidaymakers to ‘visit now’. It is now easier than ever to get to the island of Ireland from all parts of France, including from Lyon with a year-round flight operated by Aer Lingus.”

While the island of Ireland holds strong appeal in the French market – with about 400,000 French visitors coming here in 2011 – Tourism Ireland plans to deliver even stronger growth in the coming years.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 attracted almost 12 million unique visitors.



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