A promotional campaign is under way in Birmingham right now, highlighting Waterford to prospective holidaymakers living in and around Birmingham. The campaign – a joint Tourism Ireland-Flybe-Waterford Airport initiative – is running in newspapers (including the Birmingham Evening Mail and the Birmingham Post), as well as on key websites and on local radio during July, highlighting the wonderful ease of access to Waterford with the Flybe flight which operates five times per week.
The campaign is highlighting the “perfect blend of ancient and modern”, the “grandeur of historic buildings” and the “excellent choice of world-class visitor attractions” of Waterford. Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Waterford has much that appeals to the British holidaymaker, including picturesque coastline, a wide range of outdoor activities, rich culture and history and, above all, friendly and welcoming people. Our promotion is highlighting the ease of access from Birmingham to Waterford and the fantastic holiday experience on offer in the south east. As part of our ongoing co-operation with key carriers, Tourism Ireland is working with Flybe to maximise the demand for this route and boost tourism to Waterford. As an island destination, direct, convenient and competitive access services are critical to achieving growth in tourism. Tourism Ireland is committed to working with air and sea carriers, airports and other tourism interests to drive demand for this flight, and all other services to Ireland, and to help maintain our vital network of routes and services.”
Tourism Ireland has a busy programme of activity in place right throughout 2012, to grow tourism to the island of Ireland from Great Britain this year.
Print ad running in Birmingham newspapers.
Further media information:
Sinéad Grace, Tourism Ireland
Notes to the editor
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.