Targeting British Holidaymakers at Knitting and Stitching Show

22 Oct 2012

Several Irish tourism organisations joined Tourism Ireland for this year’s Knitting and Stitching Show, which took place at Alexandra Palace in London.
The Knitting and Stitching Show is a four-day specialist fair which attracts around 50,000 visitors, offering an excellent opportunity to to spread the word among potential British holidaymakers about the many great things to see and do here. The show was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’ and the many festivals and events in the pipeline for next year. This was the first time that Tourism Ireland had a presence at the event.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This type of promotion, where we talk directly to prospective holidaymakers in GB, provides a really good opportunity to spread the word about the many great things to see and do on a holiday or short break in Ireland. Our attendance at this year’s Knitting and Stitching Show was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’. This autumn, Tourism Ireland is rolling out a major programme of promotions in GB – and elsewhere around the world – to promote ‘The Gathering’, telling people everywhere that 2013 is the perfect year to come home. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to visit next year, as well as to the many others who feel connected by friendship, business or education and to those who simply hold an affection for what Ireland has given to the world.”

Louise McGee, B&B Ireland, and Laura Pini, Select Hotels of Ireland, at the 2012 Knitting and Stitching Show in London.


Further media information:

Jasmine O’Brien, Tourism Ireland         
Tel: 01-476 3425

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.


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