Taoiseach Kicks Off Week-long Programme of St Patrick’s Celebrations in London

12 Mar 2012

An Taoiseach Enda Kenny T.D. attended a reception in the House of Lords in London today, to celebrate St Patrick’s Day. He is pictured (right) with Lord Dubs; Brian Ambrose, chairman of Tourism Ireland; Niall Gibbons, chief executive of Tourism Ireland; Owen Paterson, Secretary of State for Northern Ireland; and Baroness Harris of Richmond.

Leaders of the Irish community living in London, as well as influential travel trade, business tourism and media contacts were invited by Tourism Ireland to attend the reception, which marked the start of a packed week of promotional activity for Tourism Ireland around the globe. Tourism Ireland’s St Patrick’s 2012 programme will span Great Britain, Mainland Europe, North America, Australia and New Zealand, as well as emerging tourism markets like China and South Africa.


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.



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