Swiss Journalists find the ‘Write Stuff’ in the West of Ireland

28 Sep 2012

A group of leading travel writers from Switzerland enjoyed a fact-finding visit to Galway and Mayo this week, as guests of Tourism Ireland and Fáilte Ireland.

Representing various publications with a combined circulation of almost 450,000 readers – or potential holidaymakers – the journalists were here to experience at first-hand some of the many things to see and do in this part of Ireland for feature stories they are planning to write about holidays here.

During their time here, the journalists flew with Aer Arann to Inis Mór, where they paid a visit to Dún Aengus and enjoyed an evening of traditional Irish music at Tí Joe Watty’s. They also spent time in Connemara, where they visited Kylemore Abbey and Gardens and went hill-walking at Delphi Mountain Resort in Leenane. They also visited Co Mayo where the cycled along the Great Western Greenway and enjoyed lunch at the Mulranny Park Hotel in Westport.

Gian Gregori, Tourism Ireland Switzerland, said: “Tourism Ireland was delighted to bring these journalists to the west of Ireland. For many of the group, it was their first time here and they were extremely impressed by the spectacular scenery, the range of outdoor activities on offer here, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are extremely important, so the journalists can experience the destination for themselves and then write about it with greater authority and enthusiasm on their return home to Switzerland. Tourism Ireland has a busy promotional programme in place this autumn, showcasing the island of Ireland as a fantastic holiday destination. We are pulling out all the stops to convey the message that there has never been a better time to visit.”


Swiss journalists in Eyre Square, Galway, with Gian Gregori, Tourism Ireland (third right) and Marlene Burke, Fáilte Ireland (left).


-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland          
Tel: 087-685 9027

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
•    ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
•    Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The G

 

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