South East Wows Scandinavians

05 Nov 2012

A group of influential travel agents and journalists from Sweden and Denmark flew to Dublin Airport last week on the brand new Aer Lingus flight from Copenhagen, en route to Waterford and Kilkenny for a fact-finding visit. They were here, as guests of Tourism Ireland and Fáilte Ireland, to experience at first-hand some of the many things to see and do in this part of Ireland for Swedish and Danish holidaymakers.

Given that the group – which included six travel agents and four journalists – all represented travel companies and media outlets from in and around Copenhagen and the city of Malmö in southern Sweden (which is within easy reach of Copenhagen Airport), this was also a fantastic opportunity to highlight the new Aer Lingus route and the excellent connectivity between Scandinavia and Ireland. During their visit, the group spent time exploring the historic Viking Triangle, taking in visits to the new Waterford Museum of Treasures and Reginald’s Tower. They also visited Kilkenny, where they enjoyed a walking tour of the city and a visit to Kilkenny Castle.

Caroline Brunel, Tourism Ireland’s manager for the Nordic region, said: “Tourism Ireland was delighted to invite this group of travel agents and journalists to visit the south east. For many of them, it was their first time here and they were extremely impressed by our wonderful scenery, the many things to see and do, as well as by the hospitality and friendliness of the people they met. Familiarisation visits such as these are extremely important, as they help both the travel agents and journalists to know exactly what we have to offer potential Swedish and Danish holidaymakers.

“We very much welcome this new flight from Copenhagen and look forward to working closely with Aer Lingus to maximise the promotion of their new route. As an island, direct, convenient and competitive access services are critical to achieving growth in inbound tourism.”

Travel agents and journalists from Sweden and Denmark at Reginald’s Tower in Waterford, with Niall Corcoran, Tourism Ireland (sixth right); Stefan Holmström, Aer Lingus (third left); and tour guide Martin Kelly (fifth right).


Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.


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