Leading travel and lifestyle journalists from South Africa visited Northern Ireland this week on a fact-finding trip. The writers – from publications like the South African Sunday Times travel supplement, the AA Traveller magazine and Signature Magazine (the publication for Diners Club card members), with a combined circulation of over 630,000 readers around South Africa – were invited here by Tourism Ireland, in conjunction with the Northern Ireland Tourist Board.
As well as a visit to Belfast, which included City Hall and Titanic Belfast, and the TITANICa exhibition at the Ulster Folk and Transport Museum in Cultra, the group made their way along the Causeway Coastal route, stopping off at the Carrick-a-rede rope bridge and the Giant’s Causeway. The final day of their visit took them to Londonderry, where they explored the city on a walking tour of the historic walls.
Jim Paul, Tourism Ireland’s head of Australia and Developing Markets, said: “Visits such as this are an excellent opportunity to showcase the high standard and variety of tourism product on offer in Northern Ireland for potential South African visitors. The publicity value of the articles these journalists will write is fantastic – they will be read by over 630,000 potential holidaymakers around South Africa, who we know have an interest in travel.
“The superb programme of new attractions, events and historic anniversaries taking place in Northern Ireland this year presents us with a significant opportunity to deliver a new message to people in South Africa about Northern Ireland and to show them why they should choose to come here. Tourism Ireland’s promotions around the world continue to capitalise on this unprecedented opportunity, highlighting the strengths of Northern Ireland – iconic experiences, our warm, friendly people and great value for money.”
South African travel and lifestyle journalists outside Belfast City Hall, including (l-r) Elizabeth Sleith, Sunday Times (South Africa) travel supplement; Graham Howe, Habitat Magazine; Helen Fraser, Tourism Ireland; Peter Frost, Equinox magazine; and Melanie Daly, AA traveller magazine.
For further information:
Elaine Moore/Clair Balmer Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.