As part of its push to grow conference and business tourism from Great Britain and elsewhere around the world, Tourism Ireland, together with ten partners from around the island of Ireland attended the Venues & Events exhibition in Old Billingsgate in the heart of London recently, targeting decision-makers and senior representatives of companies involved in organising large-scale international conferences and events.
David Boyce, Tourism Ireland’s head of business and sports tourism, said: “This type of event provides us with an excellent opportunity to spread the word about the world-class business tourism product available right around the island of Ireland to key decision-makers working in the business tourism sector in Great Britain.
“The ‘Venues & Events’ exhibition was also an excellent opportunity to highlight ‘The Gathering Ireland 2013’. This autumn, Tourism Ireland is undertaking an extensive programme of promotions in GB, and elsewhere around the world, to highlight ‘The Gathering’. As well as directly targeting the Diaspora and those with a connection to Ireland, we are also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Franco Tamani, Grand Hotel Malahide; Áine Comerford, Dalata Hotel Group; Fiona Delahunty, Griffin Hotel Group; Ciarán McLoone, Dublin Convention Bureau; Darran Housham, The Ritz-Carlton at Powerscourt; Orla McCabe, Killashee House Hotel, Naas; Jennifer O’Higgins, Tourism Ireland; Aoife Thomas, Derry Visitor and Convention Bureau; Joyce McElroy, Tourism Ireland; and Elaine Courtney, The Malton, Killarney, at the Venues & Events exhibition in Old Billingsgate in London.
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.