Tourism operators from around the island of Ireland travelled to the US last week to participate in Tourism Ireland’s latest ‘Jump into Ireland’ sales blitz, which took in the cities of Atlanta (Georgia) and Tampa (Florida). The ‘Jump’ sales blitzes are targeting about 1,500 travel agents in nine key cities in the all-important American market throughout 2012.
Last week’s busy schedule in Atlanta and Tampa included interactive presentations with a ‘virtual tour’ of Ireland, as well as networking with over 100 influential travel agents and about 90 key media contacts – providing an excellent opportunity for the participating Irish tourism companies to showcase their product to these key decision-makers. Similar events will take place in Boston and Toronto at the end of April; and in Los Angeles, San Francisco and Vancouver in October.
Joe Byrne, Tourism Ireland’s Executive Vice President North America, said: “North America is a critically important market for tourism to the island of Ireland, second only to GB in terms of visitor numbers. Visitors from North America stay longer, spend more than the average visitor and tour more extensively around the island. Our ‘Jump into Ireland’ events, where we talk directly to travel agents and influential media contacts and tell them what makes the island of Ireland such a fantastic vacation destination, are an excellent opportunity to help grow business further from the US in 2012 and beyond.”
Tourism Ireland has a busy programme of promotional activity in place to target the US travel trade right throughout 2012 – including familiarisation visits to Ireland, workshops, travel agent training and webinars, as well as a series of sales blitzes.
Tourism representatives from around the island of Ireland at Tourism Ireland’s ‘Jump into Ireland’ event in Tampa, Florida, with Alison Metcalfe, Tourism Ireland (second from right).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011 discoverireland.com attracted almost 12 million unique visitors.