Plenty of ‘Incentive’ for American Visitors

21 May 2012

A group of senior business tourism executives from the US was here last week, to check out some of what Ireland has to offer their clients. The visitors are all decision-makers involved in the MICE (meetings, incentives, conferences and events) sector, responsible for putting in the place the arrangements for large incentive events, as well as international conferences and meetings for a variety of client companies.

The group was welcomed to Dublin by the Lord Mayor, Andrew Montague. During their time here, the American group visited the Book of Kells, the Guinness Storehouse, the Old Jameson Distillery and the Royal Hospital Kilmainham in Dublin and Powerscourt House and Gardens in Co Wicklow. They travelled to the South West, where they enjoyed a trip by jaunting car through the Killarney National Park. They also inspected a number of hotels – including The Ritz-Carlton, the Four Seasons, the Killarney Park, the Killarney Plaza, the Malton, the Europe, Dromoland Castle and Adare Manor. The visit was organised by Tourism Ireland, in conjunction with Wallace Travel Group and Fáilte Ireland.

Alison Metcalfe, Tourism Ireland’s vice president of marketing in the United States, said: “We were delighted that this group of key decision-makers took the time to visit Ireland, to sample what is available here and to meet some of the providers of our excellent tourism product. They were extremely impressed by the spectacular scenery here, the superb cuisine and by the warm welcome and friendliness of the people they met. Business tourism is an important, high yield sector which can deliver significant economic benefits and Tourism Ireland is working hard to promote the island of Ireland as a premier destination for incentives, meetings, conferences and events.”

Tourism Ireland’s busy programme of activity to grow business tourism from the US and other key markets includes a number of high profile events and promotions which are highlighting the great facilities and good value rates available for meetings and conferences here.


Mark Nolan (fourth right) and John Hehir (third right) welcome US MICE group and Marie McKown, Tourism Ireland and Derek Wallace, Wallace Travel Group (centre), to Dromoland Castle.

-ENDS-

Further media information:
Sinéad Grace, Tourism Ireland         
Tel: 087-685 9027

Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.

 

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