Tourism representatives from across Northern Ireland joined Tourism Ireland at the Holiday and Travel Exhibition in the SECC (Scottish Exhibition and Conference Centre) in Glasgow recently.
The three-day show is one of the leading travel shows in Scotland, attracting thousands of visitors, especially families, all looking for ideas and suggestions for their next short break or holiday destination. Hoteliers, carriers and visitor attractions, including the Giant’s Causeway and Titanic Belfast, joined Tourism Ireland on the stand which was specially themed around NI2012.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said:“Consumer shows are still one of the best ways to convey our message about Northern Ireland as a first-class holiday and short break destination. Having the Ulsterbus coach at the show with its ‘giant’ livery was a real focal point and provided a great talking point for visitors to our stand. Coach tourism business remains very important for the Northern Ireland tourism industry, particularly from our closest market, Scotland. With an exciting programme of events taking place this year under the banner of ‘NI2012’ and preparations under way for Derry~Londonderry’s UK City of Culture year in 2013, there has never been a better time for us to showcase Northern Ireland in Scotland and elsewhere in GB.”
2011 marked a welcome growth for visitors from Great Britain to Northern Ireland with 772,000 GB visitors coming here during the first nine months of 2011, an increase of +6% over the same period in 2010.
Vanessa Markey continued: “NI2012 will be at the heart of Tourism Ireland campaigns and promotions in GB right throughout 2012. We will build on the growth in visitor numbers from GB in 2011 and will undertake dedicated Northern Ireland campaigns which position the province as a ‘must visit’ destination in a new way.”
Pictured on board the Ulsterbus coach at the recent Holiday and Travel Show in Glasgow are Kay Sharkey, Ulsterbus; Claire Bradshaw, Titanic Belfast; Billy Stirling, Giant’s Causeway; and Elaine Murray, Tourism Ireland Scotland.
Further media information:
Elaine Moore / Clair Balmer, Tourism Ireland
Tel: 028 7035 9260 Mob: 07766 527719
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
• Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
• In 2011, approximately 1.51 million overseas visitors came to Northern Ireland (+6% on 2010), delivering revenue of approximately £340 million.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.