Three influential travel writers from Australia stopped off in Co Meath earlier this week, as part of a fact-finding trip to Ireland. They were welcomed to Slane Castle, where they enjoyed some whiskey-tasting, by Lord Henry Mountcharles.
The journalists flew to Ireland as guests of Tourism Ireland in Sydney and Etihad Airways, to experience at first-hand some of what this part of Ireland has to offer holidaymakers from ‘down under’. Their itinerary, designed by Fáilte Ireland, also included an overnight stay at Tankardstown House.
Jim Paul, Tourism Ireland’s head of Australia and developing markets, said: “We were delighted to bring these influential journalists to Co Meath and to Ireland. The publicity value of a trip like this is fantastic – the journalists’ articles will be read by thousands of potential Australian holidaymakers. Tourism Ireland has a busy programme of promotional activities under way in Australia for 2012, highlighting the distinctiveness of a holiday in Ireland and great reasons to visit. We are working closely with partners like Etihad Airways to highlight ease of access to Ireland and the great value fares now available.”
The Australian market performed well for tourism to the island of Ireland in 2011, delivering about 126,000 visitors, an increase of +7% on 2010. The average length of stay for Australian holidaymakers is ten nights and they tend to travel to several different regions when they are here.
Lord Henry Mountcharles (third from right) and his son Alex (third from left) welcomed Australian travel writers and Donna Campbell, Tourism Ireland Australia (left), to Slane Castle.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.