Images of Ireland will be beamed into the homes of about two million Canadians – or potential visitors – later this year – courtesy of Tourism Ireland in Toronto and Fáilte Ireland.
A crew from Canadian Catholic TV station, Salt + Light, was in Ireland to broadcast coverage of the 50th International Eucharistic Congress. During their time here, the crew visited Glendalough, St Canice’s Cathedral and Round Tower in Kilkenny, Jerpoint Abbey in Thomastown and the High Crosses of Moone in Co Kildare, capturing footage for a special, 25-minute TV programme which will air later this year. The programme will focus on Ireland’s rich Christian heritage, showcasing some of the many religious sites and Christian heritage attractions in Ireland.
Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “Tourism Ireland was delighted to bring the Salt + Light crew to Ireland. The publicity value of this programme is fantastic – it will be seen by about two million potential visitors right across Canada. It is an excellent way to raise awareness of our rich culture and Christian heritage, encouraging more Canadians to visit Ireland in 2012 and beyond. Tourism Ireland has an extensive promotional campaign under way in Canada this year. We are highlighting compelling reasons to visit Ireland, with messages of friendliness, great value and inspiring scenery.”
The Canadian market performed well for tourism to the island of Ireland in 2011, with about 113,000 Canadians visiting here, an increase of +15% on 2010.
The crew from Canadian Catholic TV station Salt + Light at Glendalough, Co Wicklow.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.