Decision-makers from some of the top business tourism companies in the US visited Co Kerry recently. Invited here by Tourism Ireland, in conjunction with Fáilte Ireland and Ovation Ireland, the group included representatives of companies involved in the MICE (meetings, incentive, conferences and events) industry who organise international conferences, meetings and large-scale incentive events.
The group, which included senior representatives of companies like Maritz Travel, Landmark Incentive Marketing and Gavel International, was here to discover more about the meeting and conference facilities and accommodation on offer in Kerry and Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting. During their time in Kerry, they enjoyed a tour of Muckross Farm and paid a visit to the Killarney Plaza Hotel. Their itinerary also included a site inspection of the Killarney Park and Ross hotels and a barbecue lunch at the Gap of Dunloe. The group stayed at the Hotel Europe.
Joe Byrne, Tourism Ireland’s Executive Vice President United States and Canada, said: “We are delighted that so many of these leading business tourism decision-makers have taken the time to come to Kerry, to experience at first-hand the world-class business and conference facilities on offer in this part of Ireland. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in the US.
“Business tourism is an important, high yield sector and Tourism Ireland has stepped up its efforts to capitalise on this, in the US and elsewhere around the world, with a busy programme of high profile events, promotions and sales blitzes underway throughout 2012. These are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences from hotels and other suppliers around the island.”
Business tourism is the most lucrative form of tourism, generating €58 million for the Irish economy over the past two years. Visitors travelling to Ireland for business purposes spend 2.5 times more than the average tourist and tend to stay for two or three days before or after their conference.
Decision-makers from some of the top business tourism companies in the US at Muckross Farm with Marie McKown, Tourism Ireland (second left) and Maeve O’Connor, Ovation Ireland (fifth left).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.