Kerry and two of its finest golf courses recently played host to a leading golf writer from Germany.
Hans-Joachim Walter was here with a small group of German golfers, as a guest of Tourism Ireland, to research the third edition of his book Irland für Golfer – Die schönsten Fairways (meaning “Ireland for golfers – the nicest fairways”). The only German book about golfing in Ireland, the first two editions have already sold 15,000 copies; the third edition, with various new additions, will be published in 2014. During their time here, the group got to experience at first-hand the world-class golf product on offer in this part of Ireland, enjoying a round of golf at Dooks in Glenbeigh and at Waterville. They stayed in the Towers Hotel in Glenbeigh.
Golf is a major focus for Tourism Ireland in Germany, and in other markets around the world, and the organisation has a busy schedule of promotions in place to grow the number of golf tourists in 2012 and beyond. Golf is the world’s largest sports-related travel market and, using the headline ‘Golf in Ireland – Time to Play’, Tourism Ireland is working hard to drive home the message that a golfing holiday here is about much more than a round of 18 holes – the combination of Ireland’s world-class golf and our unique brand of hospitality plays a key role in attracting golfers to come here.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Tourism Ireland was delighted to bring this writer to Kerry and to Ireland, so he could experience for himself the superb golf product on offer here. He was really impressed by the courses he played, the wonderful scenery and the friendliness of the people he met. Germany is the world’s largest outbound travel market and the third-largest source of visitors to the island of Ireland, delivering about 432,000 visitors last year. Tourism Ireland is pulling out all the stops to win business and to keep Ireland ‘top of mind’ with the German consumer this year. Our message is that the island of Ireland offers golfers the complete package – with top courses, stunning scenery and the warmest of welcomes.”
German golf writer Hans-Joachim Walter (right) with Dr Michael Veeser, Dr Uli Sorger, Professor Frank Palm, Gerhard Dekorsy and Freddy Schiavo, at Dooks Golf Club, Co Kerry.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.