A group of influential Italian journalists visited Ireland last week. They flew to Dublin on the brand new Aer Lingus flight from Verona, as guests of Tourism Ireland, Aer Lingus and Fáilte Ireland.
Given that the journalists all represented media outlets from northern Italy, within easy reach of Verona Airport, the aim of this visit was to highlight the new Aer Lingus route and the excellent connectivity between Italy and Dublin. It was also an excellent opportunity to showcase some of what Ireland has to offer potential Italian holidaymakers. The group’s itinerary included a visit to the National Stud and Japanese Gardens, as well as a tour of Castletown House in Celbridge; they also took in Trinity College and the Book of Kells, as well as the Chester Beatty Library and the Guinness Storehouse.
Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “This new Aer Lingus flight from Verona to Dublin is really great news and will expand travel options for Italian holidaymakers living in and around Verona who wish to visit the island of Ireland this year. Tourism Ireland is working closely with Aer Lingus, Dublin Airport and other tourism interests to drive demand for this service from Verona, to help maintain our vital network of routes and services and to grow tourism business from Italy.
“Tourism Ireland is delighted to welcome this group of journalists to Ireland. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for Ireland through the media in Italy, helping us to showcase what we have to offer to a wide audience of potential Italian holidaymakers.”
Italian journalists at Castletown House, Co Kildare, with Niamh Kinsella, Tourism Ireland (second from left) and Lorrie-Anne Snyder, Aer Lingus (third from left).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.