Nine decision-makers from the all-important business tourism sector in Germany visited Ireland recently, as guests of Tourism Ireland and Fáilte Ireland.
The group included senior representatives of German companies involved in the MICE (meetings, incentive, conferences and events) industry who organise international conferences, meetings and large-scale incentive events. They were here to discover more about our meeting and conference facilities and accommodation, as well as the great experiences delegates can enjoy here on the sidelines of their conference or meeting.
During their time here, the group undertook site inspections of various Dublin hotels, including the Grand Hotel in Malahide, Clontarf Castle, the Royal Marine in Dún Laoghaire, the Westbury, the Westin and the Conrad. They also visited venues like the RDS, the Aviva Stadium, the Old Jameson Distillery and the Guinness Storehouse. They travelled to Co Wicklow, to Ballyknocken House where they enjoyed an Irish coffee-making demonstration with celebrity chef Catherine Fulvio. Their busy itinerary also included lunch and a site inspection at The Ritz-Carlton near Enniskerry and a visit to Powerscourt Golf Club, as well as an overnight stay at Carton House in Co Kildare. Arrangements were put in place by destination management company Aspects of Ireland.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these key business tourism decision-makers have taken the time to come to Ireland, to experience at first-hand the world-class facilities on offer here. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is an attractive destination for the business tourism sector in Germany. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of high profile events, promotions and sales blitzes under way throughout 2012. These are highlighting the ease of access to Ireland, as well as the good value rates available for meetings and conferences and getting the island of Ireland known for excellence in business support.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
German business tourism decision-makers at Ballyknocken House, Co Wicklow, with celebrity chef Catherine Fulvio (centre), Aoife Kernan, Tourism Ireland (right) and Aideen Loftus, Aspects of Ireland (second right).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The Gathering Ireland 2013’ this autumn, in the United States, GB, Australia and other markets, working closely with the ‘Gathering’ project team.