Over 100 French conference and meeting planners attended a networking ‘Meet in Ireland’ event in the prestigious Irish Embassy in Paris recently, organised by Tourism Ireland. The event provided a valuable opportunity for Tourism Ireland and 19 partners from around the island of Ireland – including hotels, conference venues, PCOs (professional conference organisers), convention bureaux and Aer Lingus – to showcase their product and to communicate what is unique about Ireland as a conference and business tourism destination. Business tourism is the most lucrative form of tourism, offering significant economic benefits.
Billy Condon, Tourism Ireland’s Manager for Southern Europe, said: “We were delighted that so many of the key decision-makers from this sector took the time to come and meet our partners, demonstrating their keen interest in the island of Ireland as a business tourism destination for 2012 and beyond. Ireland has always been a strong player in the French marketplace for incentive business and we were very pleased with the strong turnout from the association conference sector, which, together with our industry partners, we are proactively targeting in 2012. “
Tourism Ireland’s promotional programme to grow business tourism from France this year includes highlighting the superb meetings, incentive and transport infrastructure on offer here; ease of access from France to Ireland; as well as the good value rates available for meetings and conferences.
Industry partners at the Irish Embassy in Paris, for the networking ‘Meet in Ireland’ event, with Billy Condon, Tourism Ireland (right).
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.4 million overseas visitors came to the island of Ireland (+7% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2010 discoverireland.com attracted almost 12 million unique visitors.