Twelve tourism companies from around the island of Ireland travelled to Great Britain recently, to join Tourism Ireland for a shopping centre promotion in Bristol, to raise awareness of Ireland as a fantastic holiday and short break destination.
The three-day promotion, in the busy Cabot Circus shopping centre in Bristol, targeted shoppers and potential holidaymakers, spreading the word about the many great things to see and do on holiday here, as well as the ease of access from Bristol to Ireland. It was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’ to British consumers and to encourage them to come here next year to sample some of the many festivals and events planned as part of ‘The Gathering’.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This type of promotion, where we talk directly to prospective holidaymakers in GB, provides us with an excellent opportunity to spread the word about all the great things to see and do on a holiday or short break in Ireland. It is an effective platform for our tourism partners from around Ireland to promote directly to consumers, helping to position Ireland as a ‘must see’ destination and grow visitor numbers for the rest of 2012 and beyond.
“The promotion was also an excellent opportunity to spread the word about ‘The Gathering Ireland 2013’. This autumn, Tourism Ireland is rolling out a major programme of promotions in GB – and elsewhere around the world – to highlight ‘The Gathering Ireland’, telling people everywhere that 2013 is the perfect year to come home. We are extending an invitation to the tens of millions of people across the world who have ancestral links with Ireland to visit next year, as well as to the many others who feel connected by friendship, business or education and to those who simply hold an affection for what Ireland has given to the world.”
Great Britain is our largest and most important tourism market, accounting for over 50% of all visitors from overseas.
Back, l-r) Laura Pini, Select Hotels of Ireland; Andrea McEnery, Carlton Hotel Group; Sabina Murphy, Explore Ireland Tours; Annemaria O’Reilly, The Malton Hotel, Killarney; and (front) Colin Carroll, Killashee House Hotel, Naas, in the Cabot Circus shopping centre in Bristol.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.