Ireland Says ‘Ciao’ to Italian Travel Agents

27 Sep 2012

Fifteen top travel agents from around Italy enjoyed an action-packed visit to Ireland recently. Their fact-finding trip was the ‘grand finale’ of Tourism Ireland’s Irlanda online training programme for Italian travel agents, designed to help them sell holidays to the island of Ireland. Each year, the top-performing ‘VIP’ (Very Irish People) travel agents are selected by Tourism Ireland to visit Ireland on completion of their training.

Their itinerary, designed by Fáilte Ireland, included a guided tour of the Kilbeggan Distillery Experience in Co Westmeath. They also visited Galway, where they enjoyed a walking tour of the city, and Connemara, where they visited Kylemore Abbey and Gardens. In Co Mayo, they paid a visit to Croagh Patrick and enjoyed a cycle along the Great Western Greenway route. They also visited Westport House and Gardens and had the chance to sample the produce at this year’s Westport Food Festival.

Niamh Kinsella, Tourism Ireland’s manager in Italy, said: “As a reward for excelling in their training, this group of travel agents got to spend time in Ireland to experience some of the many things to see and do here. Familiarisation trips such as this are vital, as influential travel agents get to experience at first-hand the superb tourism product on offer here; we aim to enthuse the travel agents about the destination, so that when they return home they will be better equipped to advise their clients when planning and booking their holidays.

“Italy is an important market for tourism to the island of Ireland, with the latest CSO figures (for the period June-August 2012) showing an increase of +24% in Italian visitors, when compared with the same period last year. Tourism Ireland has a busy promotional programme in place this autumn, showcasing Ireland as a fantastic holiday destination. The visit of these travel agents was also a valuable opportunity to highlight ‘The Gathering Ireland 2013’ and the fantastic programme of events planned for next year. Tourism Ireland is working closely with influential travel agents, so that they will encourage their clients to come here next year to enjoy the festivals and events of ‘The Gathering’.”

Now in its eighth year, Tourism Ireland’s Irlanda training programme consists of 50 questions about the island of Ireland tourism product; these include questions about our activity products, festivals and events, fly and drive holidays, accommodation, cities and general information.

Tour guide Mary Mulchrone (left) welcomes Italian travel agents and Siobhán Wright, Tourism Ireland (right), to Westport House.


Further media information:
Sinéad Grace, Tourism Ireland          
Tel: 087-685 9027

Notes to Editors:
•    Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
•    Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
•    In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
•    Tourism Ireland’s international website is; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, attracted almost 12 million unique visitors.
•    ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
•    Tourism Ireland will roll out an extensive programme of promotions to highlight ‘The Gathering Ireland 2013’ this autumn, in the United States, GB, Australia and other markets, working closely with the ‘Gathering’ project team.


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