Eight tourism companies from around Ireland travelled to Dallas, Texas, to join Tourism Ireland for a networking ‘Meet in Ireland’ event which was attended by senior representatives of US companies involved in organising international meetings and incentive events.
The event provided a valuable opportunity for the participating Irish companies to network and do business with the influential conference and meeting planners from Dallas who attended. It was also a fantastic opportunity to unveil ‘The Gathering Ireland 2013’ to top-level decision-makers from the lucrative business tourism sector.
Joe Byrne, Tourism Ireland’s executive vice president United States and Canada, said: “We were delighted that so many key decision-makers from the business tourism sector in Dallas took the time to come and meet our Irish partners, demonstrating their keen interest in Ireland as a business tourism destination. This type of event provides us with an excellent opportunity to spread the word about the world-class business tourism product on offer around the island of Ireland.
“The ‘Meet in Ireland’ event was also a wonderful opportunity to highlight ‘The Gathering Ireland 2013’ and the fantastic programme of events planned for next year. This autumn, Tourism Ireland is undertaking an extensive programme of promotions in the US, and elsewhere around the world, to highlight ‘The Gathering’. As well as directly targeting the Diaspora and those with a connection to Ireland, the organisation is also working closely with decision-makers involved in the MICE (meetings, incentive, conferences and events) industry, to enthuse them about the destination and encourage them to include the island of Ireland in their 2013 programmes.”
Paul Shortall, Lough Eske Castle in Donegal (right) met with Kim Hentges, meetings and events planner; Gwenna Brush, president of The Maxcel Company; Wayne Wallgreen, Worldwide Incentives, during the “Meet in Ireland” networking event in Dallas organised by Tourism Ireland.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.
• Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
• ‘The Gathering Ireland 2013’ will be Ireland’s biggest ever tourism initiative and will consist of a year-long programme of festivals, events and gatherings in every part of the country.
• Tourism Ireland has an extensive programme of promotions under way to highlight ‘The Gathering Ireland 2013’ around the world this autumn, working closely with the ‘Gathering’ project team.