Several tourism companies from around the island of Ireland travelled to Canada last week, to join Tourism Ireland at the Ignite Business Expo – a brand new exhibition for the MICE (meetings, incentive, conferences and events) industry which took place in Toronto.
Attracting hundreds of leading business tourism buyers from Canada, the US and elsewhere around the world, the two-day event offered excellent opportunities for the participating Irish tourism partners to network and do business face-to-face with these influential decision-makers, to showcase their product and to communicate what is unique about the island of Ireland as a conference and business tourism destination.
Jayne Shackleford, Tourism Ireland’s manager in Canada, said: “Ignite is a brand new opportunity for Tourism Ireland and our partners to build awareness in Canada of the world-class business and conference facilities, as well as the great experiences delegates can enjoy in Ireland on the sidelines of their conference or meeting. We were pleased so many of these key business tourism decision-makers took the time to come and meet our Irish partners, to hear about our superb meetings and conference facilities and what makes the island of Ireland unique as a business destination.”
Tourism Ireland’s busy programme of activity to grow business tourism from North America this year includes a number of events, promotions and familiarisation visits which are highlighting ease of access, the great facilities and good value rates available for meetings and conferences here and getting the island of Ireland known for excellence in business support.
Fiona O’Sullivan, Custom Ireland; Trish Covarr, Kerry Convention Bureau; Christoph Haustein, TIFCO Hotel Group; Helen Cole, Tourism Ireland; Jenny Finegan, Dublin Convention Bureau; and Jayne Shackleford, Tourism Ireland, at the Ignite Business Expo in Toronto.
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.