Journalists from seven different countries – including Great Britain, the United States, France, Germany, Italy, Spain and New Zealand – visited Galway city and county at the weekend. Representing a TV station and various online and print publications which will reach an audience of over six million potential holidaymakers, the journalists were here as guests of Tourism Ireland and Fáilte Ireland.
With Galway hosting the grand finale of the Volvo Ocean Race, it was a fantastic time for the journalists to experience the city and soak up the atmosphere of the festivities. The aim of their visit was to showcase some of the many things to see and do here for feature stories they are planning to write about holidays in Galway and Ireland.
As well as getting a chance to watch the in-port racing, the journalists also enjoyed a guided walking tour of Galway city and stopped off for a spot of lunch at Kirbys on Cross Street. They also drove to Connemara, where they visited Clifden and set off from Killary Harbour on a walking safari. They sailed to Inishbofin, where they spent time exploring the island They stayed at the Abbeyglen Castle in Clifden, the Doonmore Hotel on Inishbofin and the Westwood House Hotel in Galway city.
Niall Gibbons, chief executive of Tourism Ireland, said: “Tourism Ireland was delighted to invite these journalists to visit Galway and Ireland. They were really impressed by the places they visited and in particular by the fantastic atmosphere around the city, as well as by the spectacular scenery and the friendliness of the people they met. The Volvo Ocean Race attracts massive publicity and Tourism Ireland has been working in key markets around the world to ensure Galway and Ireland were in the spotlight during the race, using the event as a ‘hook’ to reach a large audience of potential holidaymakers.
“Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the TV broadcast and the articles these journalists will write is fantastic – they will be seen or read by over six million people in seven different countries, encouraging more people to come here and experience Galway and Ireland for themselves.”
Further media information:
Jasmine O’Brien, Tourism Ireland
Tel: 01-476 3425
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+4% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.