Journalists from six different countries – including France, Germany, Italy, the United States, Canada and South Africa – travelled to Co Cork at the weekend, as part of a maritime heritage and Titanic-themed fact-finding trip.
Representing various radio stations and publications which will reach an audience of about 2.5 million potential holidaymakers, the journalists were invited here by Tourism Ireland and Fáilte Ireland, to explore Cobh’s connections with the famous ship. With the 100-year anniversary of the maiden voyage of Titanic taking place this month, Tourism Ireland has been highlighting Cobh in its promotions around the world, reminding people about the famous ship’s association with the town as its last port-of-call. The journalists’ itinerary included the Titanic Experience Cobh; the Queenstown Story at Cobh Heritage Centre; and the Titanic Trail tour and Titanic harbour tour with local historian Michael Martin.
The visit of these influential journalists was also a wonderful opportunity to showcase some of Co Cork’s other top attractions to potential holidaymakers in these six countries, including the Jameson Whiskey Experience at Midleton, as well as Charles Fort and Desmond Castle in Kinsale. They enjoyed a walking tour of Cork city and stopped off at the English Market for lunch.
Niall Gibbons, chief executive of Tourism Ireland, said: “Tourism Ireland is delighted to bring this group of journalists to Cobh and to Co Cork. As the last port-of-call for Titanic, the 100-year anniversary is an excellent opportunity for us to highlight Cobh to a wide audience of potential holidaymakers worldwide. Tourism Ireland has been working hard to capitalise on the huge interest in Titanic, reminding potential holidaymakers about the ship’s connection with Cobh and encouraging them to come here to find out more about the Titanic story.
“Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the media around the world. The publicity value of the radio broadcasts and the articles these journalists will write when they return home is fantastic – they will be heard or read by an estimated 2.5 million potential holidaymakers in six different countries, helping to encourage more people to come here and experience this part of Ireland for themselves.”
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International journalists enjoyed the Titanic Trail Tour in Cobh with guide Michael Martin (fifth from left); also pictured is Jane Stokes, Fáilte Ireland (second from right).
Further media information:
Sinéad Grace, Tourism Ireland
Tel: 087-685 9027
Notes to Editors:
• Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
• Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
• In 2011, approximately 7.3 million overseas visitors came to the island of Ireland (+6% on 2010), delivering revenue of approximately €3.4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
• Tourism Ireland’s international website is www.discoverireland.com; there are 42 different websites, providing information in 14 different languages covering every continent. In 2011, discoverireland.com attracted almost 12 million unique visitors.